Thanks for coming to the first DotComSecrets meeting!
As promised, below you’ll find an “Attractive Character” profile already filled out by one of the copywriters at DotComSecrets.
To recap what the attractive character is all about, your “Attractive Character” is the voice that you use to communicate with your list. The more attractive the character is, the more responsive your lists will be.
Here are the key points to keep in mind while creating your attractive character:
1) Have a good handle – “The World’s #1…”
Similar to your Unique Selling Proposition (USP)… what makes you unique from everyone else?
2) Your backstory
What made you who you are today? How did you get started in this business? How did you get to this point in your life?
3) Share personal stuff about your life
People want to work with other people that they know, like, and trust. Share stuff about your life so people can relate to you and get to know you.
4) Flaws – all good characters have flaws
People are skeptical of other people who have the appearance of being perfect. It’s hard to relate to them, whereas we can all relate to people with flaws 🙂
5) Polarity (or controversy) is good… Neutrality if boring and no one will remember you
Being neutral is boring and will NOT get people to open your e-mails. It’s vital that you take a strong stand and don’t be afraid to be controversial.
A great Dan Kennedy quote is, “If you haven’t offended someone by noon each day – then you aren’t marketing hard enough.” If you are afraid to offend, then you will not be as successful as you could be.
So, think about some of the attractive things in your life that you can use so when someone hears your name they will get an image of something in their mind. If they hear your name and can’t associate it with something very memorable, then they won’t remember you at all, they won’t open your e-mails, they won’t care what you recommend or buy what you’re selling. There is too much noise online, and if you aren’t memorable – then it will drown you out.
To help get you started, download the Attractive Character Profile below. It’s already been filled out, so that will give you an example and hopefully spark some ideas for what you want for your attractive character.
Download the Attractive Character Profile
(Right-click and select “Save File As…” to save to your computer)
What’s your attractive character going to be? Head over to our Facebook Fan Page and let us know!